Profile - Adina ZemanekAbout Us

Adina Zemanek

EATS Board Member, 2016-2018

I graduated in sinology at the University of Bucharest (2000) and completed my PhD at the Institute of Ethnology and Cultural Anthropology, Jagiellonian University in Krakow (2010).

I started out with an interest in the Chinese language, which I always perceived from an applied perspective and in a broader context. I drew upon my experience in teaching Chinese for writing a two-volume textbook of Chinese grammar targeted at Polish university students and the general public. My graduation thesis at the Department of Oriental Languages and Literatures in Bucharest was devised as a case study in language planning and concerned the process of implementing the standard Chinese language in Chengdu. My PhD dissertation marked a turn towards popular culture and discourse analysis, which is a methodological framework I have employed ever since. It examined the image of women as constructed in article texts from two PRC editions of international fashion magazines – Elle and Cosmopolitan. The outcome of my research was published as a monograph.

My current research project retains a focus on texts of popular culture but expands in scope towards the visual. In 2014, as a Taiwan Fellowship recipient, I started exploring a discourse of Taiwaneseness seen as recurrent themes concerning ethnicity, everyday life, national history and geography, articulated across a variety of contemporary texts: tourist souvenirs, comic books and films.

I have been working at the Jagiellonian University in Krakow since 2001. I am presently Assistant Professor at the Institute of Middle and Far Eastern Studies; I am also in charge of the Taiwanese Studies Centre, established in May 2016 with the aim of promoting Taiwan-related academic research and exchange and enhancing Taiwan's visibility among the general public in Poland.

Dr Adina Zemanek, Assistant Professor, Institute of Middle and Far Eastern Studies, Jagiellonian University in Krakow.